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Xerox Showcases Digital Print, Automation at Retail’s BIG Show

Showing how print innovations, analytics can springboard more memorable, personalized retail experiences.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

At the National Retail Federation’s (NRF) Annual Convention and EXPO – dubbed “Retail’s BIG Show” – Jan. 15-17, Xerox demonstrates to retailers from around the globe how print innovations and analytics can springboard more memorable, personalized retail experiences in-store, online and on mobile devices.   Xerox’s Direct to Object Printer is featured in the NRF Innovation Lab (iLab), a hands-on experience where attendees can learn about and interact with products and technologies that inspire ...

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